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Marketing Analytics and Retail Business Management| Programming Buddy Club | Free Udemy Course

Marketing Analytics and Retail Business Management | Programming Buddy Club | Free Udemy Courses

Marketing Analytics and Retail Business Management| Programming Buddy Club | Free Udemy Course


RETAIL ANALYTICS USING MS EXCEL - COVERING FORECASTING, MARKET BASKET, RFM, CUSTOMER VALUATION & PRICE BUNDLING

Discount - $ 94.99 FREE 100% Off

  • Lectures -15 sections • 82 lectures • 11h 5m total length
  • Skill Level -Beginner Level
  • Language -  English
  • Published - 4/2019
  • Coupon -AUGRI2020
  • Instructor -Created by Start-Tech Academy
  • Rating -Rating: 4.3 out of 54.3 (451 ratings)
  • Students Enrolled - 44,377 students
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Course Includes

  • ☑️ 11 hours on-demand video
  • ☑️ 3 articles
  • ☑️ 1 downloadable resource
  • ☑️ Full lifetime access
  • ☑️ Access on mobile and TV
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What Will I learn?

  • ☑️ Become proficient in using powerful tools such as excel solver to create forecasting models
  • ☑️ Learn how to estimate the trend and seasonal aspects of sales
  • ☑️ Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
  • ☑️ Understand how to interpret the result of Linear Regression model and translate them into actionable insight
  • ☑️ Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
  • ☑️ Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • ☑️ Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
  • ☑️ Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • ☑️ Incorporate the impact of discount rate and retention rate to calculate customer value

Requirements

  • ☑️ You will need a PC with any version of Excel installed in it
  • ☑️ Basic understanding of Excel operations like opening, closing and saving a file

Who is the target audience?

  • ☑️ Who this course is for:Anyone curious to learn the analytics behind most popular marketing startegies
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Marketing Analytics and Retail Business Management| Programming Buddy Club | Free Udemy Course Marketing Analytics and Retail Business Management| Programming Buddy Club | Free Udemy Course Reviewed by Course Girl @ Programming Buddy Club on 5:08 AM Rating: 5

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